Barry Schwartz, professor for social theory and social action, describes that more choice does not necessary means more satisfaction.

The author describes in detail the process of deciding and choosing:
– why and how anchoring influences us
– why we have a risk and loss aversion
– which comparisons we do …

After reading you know if you are a maximizer, searching only for the best, or a satisficer, looking for things that are good enough.

Furthermore he explains that a overwhelming variety of choice could create less satisfaction up to depression and which strategies may help.

In my opinion definitely a book (affiliate link) worthwhile reading – not only for the choice of your next coffee (see photo left).